Hush-hush, top secret. Non-disclosure. Not since the Cola Wars has a market been as hotly contested as the smartphone market. Working on Blackberry’s BB10 operating system tutorial videos was challenging because a lot was riding on the release, it had to happen on schedule, and had to be a carefully guarded secret.
There was also a lot of work: 9 videos, 16 3D environments, tons of interface editing and adjustment. There were also a lot of different approvals require from several different time zones, and it had to be done fast, fast, fast. Oh and it also had to be beautiful. AND its actual specifics were a moving target as the interface was being tweaked right up until launch!
Concept, 3D Work, Animation: PULLA