70554913

Blackberry

Hush-hush, top secret. Non-disclosure. Not since the Cola Wars has a market been as hotly contested as the smartphone market. Working on Blackberry’s BB10 operating system tutorial videos was challenging because a lot was riding on the release, it had to happen on schedule, and had to be a carefully guarded secret.

There was also a lot of work: 9 videos, 16 3D environments, tons of interface editing and adjustment. There were also a lot of different approvals require from several different time zones, and it had to be done fast, fast, fast. Oh and it also had to be beautiful. AND its actual specifics were a moving target as the interface was being tweaked right up until launch!

 

  • Client: Blackberry

  • Agency: PULLA

  • Concept, 3D Work, Animation: PULLA

  • Client:
    Blackberry
     
    Agency:
    Thornley Falls
     
    Agency CD:
    Mike Edgell
     
    Agency Producer:
    David Stulberg
     
    Production Company:
    Thornley Falls
     
    Producer:
    David Stulberg
     
    DOP:
    Jeremy Benning
     
  • Offline Edit:
    John McGovarin
     
    Visual Effects & Online Edit:
    567vfx
     
    Executive Producer:
    Lucy O’Neill
     
    Producer:
    Cherie O’Connor
     
    Flame Artists:
    Patrick Coffey, Justin Lee, Kristi-Ann Webster, Rodney Dowd
     
    Designers:
    Patrick Coffey, Justin Lee, Tao Jiang
  • 3D Modelling:
    PULLA
     
    Rendering:
    Patrick Coffey, Lev Bravo, PULLA
     
    Colourist:
    Jason Zukowski – Notch
     
    Audio:
    Supersonic Creative
     
    Montage Editor:
    Steve Manz – Relish Editing