DE Med is the leading eye clinic in South Eastern Europe. In it’s Anniversary we had to produce a TV AD that explains DE Med’s care and dedication during 10 Years.
Should we show eye surgery procedure and laser machines in the AD? Nah!
Instead, we decided to communicate all the eye features through beautiful scenery, from the travel and direction of light, to it’s reflection, refraction, light spectrum, reflex and color harmony that creates the vision in your Eye. Since DE Med is operating in two countries, we decided to shoot the AD in the very beautiful nature spots of these places and this TV AD quickly became viral in these countries.
Client: DE Med
Concept, 3D Work, Animation: PULLA