The goal was to present their full range of fruit-based products with elegance, warmth, and handcrafted detail. The visual approach blends classic advertising aesthetics with a refined digital touch, resulting in a piece that feels both timeless and fresh.
All of the fruits seen in the spot are modeled and shaded from scratch. We did not use any library or scanned models.
We wanted to challenge ourselves to create our own library of fruit so we could use in this spot and to have them in the future should any need arise.
